Excerpt: Kanin Konge Shop, an interior design project by Tens Atelier, is themed on the sense of space, the traffic flow, and the relationship between materials and displays. The design aims to maximize customer retention time and display area by achieving an unconventional traffic flow. The interior is minimalist, using warm yellow art paint and hand-scratch paint, avoiding overly decorative or complicated elements.
Project Description
[Text as submitted by architect] Founded in 1993, KANIN KONGE Cashmere is a renowned company specialized in cashmere and silk products development, production, sales and brand operation. Tens Atelier, a local avant-garde design studio, was invited to design a new image store in the Wujiaochang shopping district in Shanghai. The client would like to explore the impact of pedestrian traffic flow design on retail within a compact space. The main design is themed on the sense of space, the traffic flow, and the relationship between materials and displays.
The key point of the design is to achieve an unconventional traffic flow to maximize customer retention time in the store and to increase the display area. The layout of the store is a relatively regular square frame. The designers firstly divided the entire space into two sections, i.e., the warehouse and the fitting room. Then they made full use of the warehouse space to incorporate the only pillar on site, with this endeavor, the space looks more structured. Concurrently, two thin walls were inserted and rotated by 10°, in this way, the front space is expanded whereas the sense of congestion is mitigated so that customers are encouraged to walk inside. Moreover, the two thin walls can also create a different pedestrian traffic flow.
With respect to the lighting, the designers simplified the layout as simply as possible on the premise of ensuring the overall illumination. The entire lighting was divided into two sections. Conjoining the ceiling structure with a light sheet, the circular lines of the ceiling are showcased and divided into 5 sections. They also highlighted the key displays with concealed spotlights.
The interior is neither overly decorative nor complicated. While warm yellow art paint and the hand scratch paint constitute the principal materials. With the simple and minimalist style in terms of structure and materials, the displays subtly become the sheer focus of the facade.
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