(“Text as submitted by architect”)
Jon Gentry, AIA, LEED AP
Jon co-founded GO’C in 2012 after nine years as a project architect in Seattle, working with several acclaimed firms. Growing up in rural North Carolina, he developed a deep appreciation for the landscape and a commitment to creating structures that thoughtfully respond to their site while expressively revealing their pragmatic functions. He believes architecture, when rooted in a hands-on, passionate process, has the power to elevate everyday experiences.
Jon is a licensed architect in Washington, Oregon, Idaho, Montana, Utah, and Colorado, as well as a LEED-accredited professional with the U.S. Green Building Council. He earned his Master of Architecture from North Carolina State University and has served as a visiting critic and presenter at the University of Washington and NCSU College of Design. Jon is a former fellow of the Civita Institute, which promotes the study, preservation, and creative exploration of Italian hill towns.
Aimée O’Carroll, ARB
Aimée co-founded GO’C in 2012 and is a registered architect in the UK. Aimée previously worked on unique private residences in London and in Seattle, as well as urban development projects.
Building a house for just $20k with Rural Studio has given her hands-on experience of efficient and effective construction, which has had a continued influence on her work to date. Aimée is passionate about design as a collaborative process and enjoys finding opportunities in this process that blur the conventional perceptions of what we understand as architecture. Aimée completed her studies at the University of Cambridge and the Architectural Association. Nominated for both the Bronze and Silver RIBA President’s medals, her work has been widely published and exhibited in the UK and abroad.
Practice Ideology
Founded in the Pacific Northwest, GO’C is an award-winning architecture studio inspired by the interplay of rational design and artistic expression. From residential to commercial and arts-focused civic spaces, we thrive in the challenges and opportunities of site-specific work. Our mission is to cultivate a collaborative design ethos dedicated to producing expressive and contextual architecture that enriches its place.
Our practice is driven by practicality and imagination, where thoughtful analysis meets a spirit of exploration. Our process is as rigorous as it is daring; it takes both knowledge and curiosity to turn a brave idea into something real. The ambition behind everything we create is to push the limits of what’s possible—in service to clients, communities, cultures, and landscapes.
Our design process begins with an openness to listen and learn from each project’s landscape, history, and culture while simultaneously understanding our client’s values and vision. The narrative and spirit of each project are developed collectively with our clients, revealed gradually with our understanding and study of the site, and is refined with discussions between our collaborators in design and the makers leading the build. Working with thoughtful purpose and sensitivity to place and people helps us balance our commitments, uphold our values, and proceed responsibly with our work. We strive for an enduring architecture that is shared and enjoyed for generations and align our studio with clients and projects seeking longevity with responsible designs. Decisions in our practice are guided by open conversation, clear intent, and a structured, iterative design process. We pursue timeless solutions with simplicity, elegant proportions, and an honest expression of materials.
