(“Text as submitted by architect”)
Practice Ideology
The word DAYUAN comes from an ancient country that produced swift horses. It was located in the Silk Road —— a way connected the old East and West worlds. The choice of this name is from the original intention of the Dayuan team——hoping to make swift-horses-like design products and carrying the customer brand to go further on the road of future development. Besides, it also shows the larger vision of Dayuan Design: to become a local Chinese design company that can connect Chinese and Western design languages, additionally, to export Chinese culture internationally.
Dayuan Design is a design company based in Shanghai, China, which is dedicated to helping local Chinese enterprises to enhance brand value and create more commercial, communicative and story-oriented spaces, products, and experiences for their brands. The Dayuan Design team is good at analyzing the business needs of customers. At the same time, Dayuan concerns about the future development of their brands. The team believes that introducing brand stories with design can help customers stand out in the business world, helping them spread broader and longer in different media.
