Excerpt: 3H INC. by c.dd redefines the workplace as a strategic and cultural platform, shifting from traditional manufacturing logic toward an innovation-led, people-centered office ecosystem. Inspired by the concept of “Sunshine Park,” the design deconstructs manufacturing DNA and reinterprets craftsmanship through openness, nature, and collaboration, integrating brand heritage with a forward-looking vision of intelligent manufacturing and harmonious development.
Project Description
[Text as submitted by architect] Founded in 1981, 3H INC. has consistently upheld the philosophy of “win-win cooperation and harmonious development,” with deep expertise in architectural hardware and rubber manufacturing. Its unwavering commitment to craftsmanship and quality has shaped an irreplaceable brand DNA. The launch of the Greater Bay Area Strategic Mining Center marks a pivotal shift—from a production-oriented model to strategic, service-driven development, signaling the company’s evolution from traditional production to intelligent manufacturing. In the context of the digital economy and regional development strategies, the company aspires to break free from traditional constraints and redefine its brand identity and cultural core with a spirit of innovation.
Located in the heart of Guangzhou’s CBD, the center serves as a strategic anchor for the company’s future development. Beyond functional upgrades, it embodies the company’s ambition for brand renewal. The central design challenge was to redefine spatial scenarios that seamlessly integrate strategic positioning with an innovative cultural spirit. By deconstructing the DNA of traditional manufacturing and reinterpreting the company’s cultural essence through a contemporary lens, c.dd crafted a vibrant, people-centered office ecosystem, where the brand’s four decades of manufacturing heritage converges with a forward-looking, innovative spirit.
Sunshine Park: Bridging Nature and Humanity
The traditional manufacturing industry often gave rise to spatial environments that were closed and hierarchical—shaped by a production-first mindset. Yet innovation in design is not a rejection of the past—it builds on it, elevating the collaborative spirit rooted in the industrial culture. This project carries forward human-centered values, introducing natural light and greenery to create a vibrant, nature-infused workplace. At its heart, it reinterprets the “human-centered” ethos in a contemporary, fresh way.
The design, centered on the concept of “Sunshine Park,” seamlessly integrates natural elements with a culture of open collaboration to craft a workspace that is both functional and emotionally resonant. Wooden slat ceilings establish a warm atmosphere, while natural light, greenery, and soft color palettes move beyond the rigidity of conventional office settings. Light-toned wood furniture paired with green carpeting fosters a relaxed yet productive environment. Interior plantings echo the cityscape beyond the windows, creating a dynamic dialogue between indoors and outdoors.
Spatial Layout: An Open and Interconnected Collaborative Environment
The office ecosystem is reimagined through an open, fluid layout, dissolving the sense of stiff formality often associated with the traditional manufacturing industry. An open and egalitarian spatial language responds to the company’s ethos of “collaborative synergy.” The design skillfully resolved structural column constraints, eliminating physical partitions in the workspace to break down hierarchical barriers and enhance seamless connection and communication. A multifunctional reception area, doubling as a bar counter, enhances openness and encourages everyday interaction. A circulation loop links the front area with various functional zones, fostering spontaneous communication and sparks of inspiration.
The window-side area is envisioned as an observation bar, drawing the city views into everyday work life and fostering relaxed interactions. Blurring the boundary between work and leisure, it enriches the office environment with a lively rhythm. The manager’s office and reception area are framed with transparent partitions, balancing privacy with visual openness, while artworks, leather seating, and warm lighting contribute to a relaxed yet refined business atmosphere.
Product as Art: Aesthetic Resonance Between Hardware Industry and Urban Memory
The essence of traditional manufacturing is embedded in every detail of 3H INC.’s architectural hardware products—precise interlocking, durability, and meticulous craftsmanship. These inherent qualities are integrated into spatial storytelling, where functional components are translated into cultural symbols, elevating industrial parts beyond their utilitarian role into expressive vessels of brand heritage and regional identity.
At the entrance, the brand display area features a minimalist glass partition and curated lighting that accentuate the corporate identity. 3H INC.’s hardware components are creatively assembled into a collage through a reinterpretation of local context—to form a bespoke skyline art wall, tracing the silhouettes of the Canton Tower and other iconic landmarks of the Greater Bay Area. These cool industrial pieces are transformed into warm, expressive art, conveying the company’s enduring commitment to craftsmanship while narrating a new identity where traditional manufacturing and urban culture converge.
Through open and interactive spatial design, c.dd activates brand memory via artistic installations and reimagines the office experience with natural elements. The design facilitated a shift of spatial language—from manufacturing-centered logic to innovation-led cultural expression—setting a new paradigm for workspaces in the traditional industrial sector. It embraces the idea that heritage and innovation are not opposing forces, but parallel and symbiotic energies. By distilling the company’s manufacturing DNA, traditional craftsmanship merges with contemporary culture, creating a narrative that is both forward-looking and historically rooted. The design underscores a key insight: the transformation of the traditional manufacturing industry is not a break from the past, but a regeneration—where legacy evolves within new contexts, giving rise to more vibrant forms.
Drawings
Images
