Excerpt: Burger 7167, an interior design project by Hitzig Militello Arquitectos, creates an immediate immersion effect. Since the products are burgers, the design strategy is based on the single intervention (folds) of the single material (sheet metal), enriching the sobriety through changes of rhythm, the application of textured patinas, and lighting design, all of which refer to the hot iron of the baking plates.
Project Description
[Text as submitted by architect] The commercial space is located in Buenos Aires. It’s a small surface (735 ft2 ) was decisive to its compositional strategy, since in such a small space the impact had to be immediate. Therefore, the colors had to achieve an immediate immersion effect.
Having in mind that the product are burgers, the design strategy is based on the single intervention (folds) of the single material (sheet metal), enriching the sobriety through changes of rhythm, application of textured patinas and lighting design, all of which refers to the hot iron of the baking plates.
Its rhythm shifts, textured patinas, lighting design, red neon tones, and the scarce graphic intervention are all associated with the leading idea of hot cast iron plates.
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