Excerpt: ON/OFF Fashion Store, a retail interior design project by SLT Design, aims for a trendy, artistically inspired experience through high-end, layered spaces. The design creates a dynamic spatial succession, capturing the city’s youthful vitality through interweaving lighting, atmosphere, colour composition, and delicate materials. Its modular frames and components allow for infinite creative product display possibilities in each zone.
Project Description
[Text as submitted by architect] Situated in a prominent position within Shanghai’s Bund Financial Center, ON/OFF is a multi-brand store focused on up-and-coming fashion designers. Studiolite’s design aims for a trendy, artistically-inspired experience through high-end, layered spaces. By interweaving lighting, atmosphere, artful color composition, and the whimsical collision of delicate materials, a dynamic spatial succession is formed, channeling the city’s youthful vitality.
The inner storefront of the store appears as a smooth, porous surface containing a variety of displays for different scales of enticing products. This generates a more playful relationship between interior and exterior than a conventional display window. Near the arched entrance way, a mirrored half-sphere rotates, offering tantalizing glimpses of the interior, whilst reflecting the surroundings. To the far right, a vortex of LED screens forms a tunnel-like pop-up zone to the far right, arousing the curiosity of passers-by.
The design of the interior began through considering how to meet the needs of multiple scenes and functions in one cohesive space. The plan is divided into smaller, distinct zones; each one transformable into different scenarios. A customized, modular furniture and hanger system, works with the lighting to help to achieve this conversion into different scenarios: retail, events, fashion shows, and so on. A customized, modular furniture and hanger system allows infinite possibilities for creative product display in each zone. Meanwhile, in the back of the store, a more intimate bar area offers breathtaking views of the Bund and Shanghai’s iconic skyline. As one moves through ON/OFF, each element contributes to imbuing a continuous sense of surprise and discovery.
A playful entwining of varying curves dance throughout, carefully-tailored solid and filigree arcs which combine, bridging floors, walls, and ceiling, generating a sense of flow. Light embedded in the metal structures, and textural differences in materials, contribute to the overall three-dimensional weave, forming a constantly shifting succession of visual layers.
This changeable geometry engenders dynamic relationships and views at every turn. Most of ON/OFF uses a clear color palette, which contrasts sharply with dramatic bursts of color. Walls, furniture, and carpets combine into a vibrant mosaic defining each zone, toeing the line between pop and elegance. Terrazzo, marble and other crafted, more sensual materials are used in select locations. The store morphs into a gallery, referencing a diversity of movements, from constructivism, to abstract art.
The ceiling lighting system consists of LED modeling lines and track lights. The LED modeling line extends from the ceiling to the ground; as a linear light source of the space, it echoes with other arc elements in the space and also assists in the division of the space into different zones. Track lighting as the point light source meets the needs of key lighting in the scene. The geometric and point-lines-plane design language forms the aesthetics of spatial constructivism; at the same time, the contrasting collision of different texture materials reflects the thinking about the details of the materials.
By combining modular frames and components, it allows infinite possibilities for creative product display in each zone and can be flexibly adapted to different scenarios.
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