Phygital HORECA Experience Design | Open Competition

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Phygital HORECA Experience Design | Open Competition

Information

  • Type: Open Competition
  • Last date of Registration: 29/10/2026

About Competition

A leading international coffee producer, together with Desall, invites you to conduct research, including fieldwork, into the best phygital interaction models currently available on the market. The objective is to identify solutions capable of connecting the physical experience in HORECA venues with digital services designed to enhance the customer experience, strengthen the relationship between the brand and consumers, and generate tangible business value. Deadline: 29 October 2026.

Requirements / Eligibility

Participation is free of charge and open to designers and creative talents of any nationality aged 18 years or older.

Prizes

EURO 5000

Submission / Key Dates

Upload phase: July 31, 2026 – 29 October 2026 (1:59 PM UTC)

Client voting: from 29 October 2026

Winner announcement: approximately by the end of February 2027

About the Organizer

The contest is promoted by a major multinational company and leading coffee producer, which has chosen, for the time being, to keep its brand anonymous.

Desall (media partner) is an open innovation platform that brings together renowned brands with a community of designers and creatives from different cultural backgrounds and a variety of creative industries. The platform facilitates participatory design and project development through customised competitions organised, run and promoted by Desall in collaboration with its clients. Participants in the competitions are part of Desall’s growing community, a creative powerhouse with over 150,000 members, able to deliver high-quality solutions for every stage of product development desired by clients – from concept to product design, from naming to packaging. Through its sister company Factory08, Desall has also been offering product industrialisation services since 2018. The focus is on the engineering and development of industrial automation systems that meet the latest standards of Industry 4.0 technology. To date, Desall has launched more than 250 activities and fostered the emergence of more than 42,000 creative projects.

To find more details & Register visit HERE

LAST DATE OF REGISTRATION: 29 OCTOBER 2026

LAST DATE OF SUBMISSION: 29 OCTOBER 2026

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