(“Text as submitted by architect”)
Jie Guo
Jie Guo graduated from the Guangzhou Academy of Fine Arts. He is a founding member of the China Luxury Residential Designers Club, Vice President of the Guangdong Environment Association, and a guest lecturer at Guangdong University of Technology. In 2019, he received the national-level DDF Award – Top 10 Outstanding Youths in China’s Interior Decoration Design Industry, and was also listed in the 2019–2020 40 UNDER 40 Outstanding Young Chinese Designers.
He advocates the philosophy that aesthetics bring life back to its essence, and is committed to integrating spatial design with business logic. As early as 2020, he foresaw the relationship between community building and real estate sales, pioneering the application of operational thinking in real estate development and creating a design-driven community commercial model that has attracted wide attention across the industry.
He has also invested in and built three commercial brands: ‘S tea house, niconi cafe, and Joyous · Hunan Cuisine. Through a comprehensive approach that integrates spatial design, brand strategy, and business operations, he collaborates with brands to build a sustainable and evolving experiential ecosystem.
Always upholding the principle of experience first, he adopts systematic operational thinking to break the boundaries of traditional business models, fostering a symbiotic relationship between brands, consumers, and spaces.
Practice Ideology
Founded in 2010 and headquartered in Guangzhou, ENJOYDESIGN is a professional architectural and interior space design company. Positioned as a “builder of high-quality and inspiring lifestyles,” ENJOYDESIGN offers integrated and customized design services across experience centers, urban showrooms, turnkey residences, model homes, project IP development, office and educational spaces, and urban revitalization. It also provides comprehensive R&D for standardized interior solutions tailored for real estate developers.
Enjoy Design adheres to the design philosophy of “Design for the user, design for the future.” Starting from user insights, feelings, and real-life experiences, the firm uses a distinctive design language to craft contemporary spaces where functionality meets aesthetics—faithfully restoring the essence of “aesthetics bringing life back to its origin.”
