(“Text as submitted by architect”)
Jingze Li
Practice Ideology
Some Thoughts Design Studio specializes in the research and practice of commercial retail space design. Grounded in sophisticated commercial insights, we uphold the ideals and restraint of design, rejecting mediocrity and self-indulgence. The studio has long served consumer brands undergoing industry iteration, model upgrading, market expansion and scenario innovation, responding to their genuine demands with precise design strategies.
Adhering to long-termism, we create distinct brand identities through strong recognizability. We consistently invest in material research, craftsmanship practice and thoughtful detailing. With mature operational understanding, we solve real commercial challenges, integrating original experimentation, conceptual creativity, aesthetic order and efficient implementation capabilities to close the loop between spatial aesthetics, commercial efficiency and long-term value.
Founded in 2020 and based in Shanghai, the studio is led by its founder Li Jingze and a core team with deep expertise in building retail space design systems and innovative implementation frameworks. We possess mature and stable capabilities in spatial aesthetic construction and visual order control, providing brands with end-to-end integrated solutions from conceptual creation to spatial realization.

